Introduction to Market Research

Course Description

This course is designed to introduce you to the fundamentals of market research. Through a combination of lectures, case studies, and hands-on exercises, you will learn how to conduct basic market research to make sound business decisions. Topics covered will include defining a research problem, developing research objectives, selecting research methods, collecting and analyzing data, and presenting research findings.

“Learn skills to build market-fit products

through exhaustive market research”

Course Outcome

By the end of this course:

• You will have gained a foundational understanding of market research and will be able to conduct basic research to inform their business decisions.
• You will be able to define a research problem, select appropriate research methods, collect and analyze data, and present research findings.
• You will also be aware of the ethical considerations in market research and understand how to protect participant confidentiality and ensure data accuracy and validity.

Course Instructor

Vusi Ncube Author