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Course Description
This course is designed to introduce you to the fundamentals of market research. Through a combination of lectures, case studies, and hands-on exercises, you will learn how to conduct basic market research to make sound business decisions. Topics covered will include defining a research problem, developing research objectives, selecting research methods, collecting and analyzing data, and presenting research findings.
“Learn skills to build market-fit products
through exhaustive market research”
Course Outcome
By the end of this course:
- You will have gained a foundational understanding of market research and will be able to conduct basic research to inform their business decisions.
- You will be able to define a research problem, select appropriate research methods, collect and analyze data, and present research findings.
- You will also be aware of the ethical considerations in market research and understand how to protect participant confidentiality and ensure data accuracy and validity.
Course Instructor
Bronze
FREE
Introduction
Defining research problem
Selecting research methods
Collecting Data
Analyzing Data
Presenting Research findings
Ethics in Market Research
Summary
This section does not have any lessons.
Bronze
FREE