Lobhengula

Introduction to Market Research

market research

Course Description

This course is designed to introduce you to the fundamentals of market research. Through a combination of lectures, case studies, and hands-on exercises, you will learn how to conduct basic market research to make sound business decisions. Topics covered will include defining a research problem, developing research objectives, selecting research methods, collecting and analyzing data, and presenting research findings.

“Learn skills to build market-fit products

through exhaustive market research”

Course Outcome

By the end of this course:

  • You will have gained a foundational understanding of market research and will be able to conduct basic research to inform their business decisions.
  • You will be able to define a research problem, select appropriate research methods, collect and analyze data, and present research findings.
  • You will also be aware of the ethical considerations in market research and understand how to protect participant confidentiality and ensure data accuracy and validity.

Course Instructor

Vusi Ncube Vusi Ncube Author
 

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Introduction

Defination of Market Research
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Importance of Market Research
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Different types of Market Research
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Market Research Processes
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Defining research problem

Understanding the purpose of Market Research
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Identifying Market Research problem
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Developing research Questions and objectives
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Selecting research methods

Primary and Secondary research methods
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Qualitative and Quantitative methods
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Sampling Techniques
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Collecting Data

Conducting Surveys and interviews
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Observations and Focus groups
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Collecting data from Secondary sources
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Analyzing Data

Introduction to Data Analysis
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Basic statistics technique
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Analyzing qualitative data
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Presenting Research findings

Creating a research report
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Visualizing data with graphs and charts
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Communicating research finding 
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Ethics in Market Research

Ethical consideration in Market Research
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Privacy protection
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Data accuracy and validity
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Summary

This section does not have any lessons.

 

Bronze

FREE
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Course Information

Difficulty: Intermediate

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